How Companies Use Twitter to Bolster Their Brands

How Companies Use Twitter to Bolster Their Brands

I have to admit, I don’t quite get Twitter.  I suspect that’s becuase I’m not terribly mobile.  Most of my day is spent deep in profound thought at my desk (that’s what university professors do all day, isn’t it?).  Twitter is sort of a mobile, real-time blogging platform.  This b-week special report does a good job explaining how some companies are leveraging this platform to create more intimate relationships with their customers.  In a sense, Twitter (and other Web 2.0 tools) allow others to “overhear” our conversations and companies have wisely decided to listen in and respond if they come up in your conversation.  I like the way the article describes it, “cool, but kind of creepy.”  I think the smarter technology gets and the more intertwined it becomes with our lives, this will increasingly describe our experience.

Although I don’t “get it,” I do think mobile technologies will be the next great flattener in the IT platform.