Best Buy Leverages the Wisdom of Crowds

Business – WSJ.com

This article is right on point with our discussion in class this week.  It talks about how Best Buy offers a so-called prediction market to leverage the collective wisdom of their employees.  I think a key point is that they offer employees a modest reward for succeeding (although a bit too modest if you ask me).  Its basically an efficient mechanism to ask employees to offer feedback on particular company initiatives.  Finding out what the front line employees think in a reliable way can be a powerful information tool.